This category is open to any agency that has launched a new media campaign during the eligibility period. Judges will be looking for campaigns that display original, creative ideas that have delivered tangible outcomes in both quantitative and qualitative form.

This category recognises campaigns of any length that display creative, original ideas that have delivered tangible outcomes and achieved business goals. To provide an accurate comparison, entries will be judged within one of three financial tiers.

This award recognises a demonstrable use of content in all its forms to answer a specific client challenge that has helped to transform their business. Clear accountable targets and verified tracking essential. 

Your written entry is the basis on which you will be judged and shortlisted. Papers should show how you meet all of the criteria in your chosen category. Unless specified within the category criteria, entries should adhere the following format:

• One side of A4
• PDF upload (portrait or landscape)
• Minimum 10pt font
• No restrictions on word count or design
  

Your written entry is the basis on which you will be judged and shortlisted. Papers should show how you meet all of the criteria in your chosen category. Unless specified within the category criteria, entries should adhere the following format:

• One side of A4
• PDF upload (portrait or landscape)
• Minimum 10pt font
• No restrictions on word count or design
  

This award recognises innovation, creativity, planning, the use of data and consequent business results through having an effective and smart retail media strategy. The judges will be looking for demonstrable examples of where the use of retail media has driven sales for an advertiser.

This award recognises advertiser-funded programme (AFP) or advertiser-funded entertainment that demonstrates creativity and innovation, meets high editorial or production standards that are suitable for the wider media channel / platform, and delivers business results. Entrants can submit programming or entertainment in any commercial media channel, including TV, video, audio or live experience. The judges will be looking for examples of where a piece of programming or entertainment was made with the backing of an advertiser, agency, media investment company and/or production company and might not have been made without that advertiser-funded support. Entries should provide evidence such as audience engagement or response that demonstrates the programming or entertainment met high editorial or production standards suitable for the media owner / platform. Please clearly mark in your entry form the companies involved in the advertiser-funded programming or entertainment.

This award recognises projects or campaigns that have only been made possible by the close collaboration between a creative agency and a media agency or the work of an integrated creative and media agency team. Entries must go beyond a creative idea and media activation, to demonstrate deep integration and genuine partnership that delivered results. The judges will be looking for examples of joint creative and media agency partnership such as the ambitious use of creativity and/or creative assets at the heart of a media strategy, the use of creative that was tailored in a platform-specific way (to suit each media owner / platform) or the use of dynamic creative optimisation. Please clearly mark in your entry form the companies involved in the creative and media agency partnership. An advertiser’s In-house agency may enter this category when appropriate.

Econometrics is often a part of successful Media Week Award entries – mainly as a tool of post campaign evaluation. We hope to bring the “backroom boy” of econometrics into the foreground with this specialist award. Judges will be looking for creative or original use of econometrics to guide a campaign towards a successful result.

This award is designed to celebrate research by a media trade body that has provided credible and usable insights into how a particular medium and its advertising work. We are looking for research that is objective, has provided robust evidence and has genuinely filled knowledge gaps. Conclusions must be founded in a research methodology that stands up to scrutiny at the highest level. Please note you may enter more than one piece of research.

The judges will be looking for a research study that uncovered an insight/s that guided a successful media campaign. The research study need not necessarily be an original research technique – we are looking for the discovery of insights from research – insights that unlocked commercial advantage.

Your written entry is the basis on which you will be judged and shortlisted. Papers should show how you meet all of the criteria in your chosen category. Unless specified within the category criteria, entries should adhere the following format:

• One side of A4
• PDF upload (portrait or landscape)
• Minimum 10pt font
• No restrictions on word count or design
  

Your written entry is the basis on which you will be judged and shortlisted. Papers should show how you meet all of the criteria in your chosen category. Unless specified within the category criteria, entries should adhere the following format:

• One side of A4
• PDF upload (portrait or landscape)
• Minimum 10pt font
• No restrictions on word count or design
  

Your written entry is the basis on which you will be judged and shortlisted. Papers should show how you meet all of the criteria in your chosen category. Unless specified within the category criteria, entries should adhere the following format:

• One side of A4
• PDF upload (portrait or landscape)
• Minimum 10pt font
• No restrictions on word count or design
  

Your written entry is the basis on which you will be judged and shortlisted. Papers should show how you meet all of the criteria in your chosen category. Unless specified within the category criteria, entries should adhere the following format:

• One side of A4
• PDF upload (portrait or landscape)
• Minimum 10pt font
• No restrictions on word count or design
  

This category is open to candidates of 30 years or under working in agencies, media owners or media platforms. Your written entry is the basis on which you will be judged and shortlisted. Papers should show how you meet all of the criteria in your chosen category. Unless specified within the category criteria, entries should adhere the following format:

• One side of A4
• PDF upload (portrait or landscape)
• Minimum 10pt font
• No restrictions on word count or design
  

Your written entry is the basis on which you will be judged and shortlisted. Papers should show how you meet all of the criteria in your chosen category. Unless specified within the category criteria, entries should adhere the following format:

• One side of A4
• PDF upload (portrait or landscape)
• Minimum 10pt font
• No restrictions on word count or design