Media Week Awards 2024 Categories

Agency 

This category is open to any agency that has launched a new media campaign during the eligibility period. Judges will be looking for campaigns that display original, creative ideas that have delivered tangible outcomes in both quantitative and qualitative form.

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This category recognises campaigns of any length that display creative, original ideas that have delivered tangible outcomes and achieved business goals. To provide an accurate comparison, entries will be judged within one of three financial tiers.
This item is not available
This category recognises campaigns of any length that display creative, original ideas that have delivered tangible outcomes and achieved business goals. To provide an accurate comparison, entries will be judged within one of three financial tiers.
This item is not available
This category recognises campaigns of any length that display creative, original ideas that have delivered tangible outcomes and achieved business goals. To provide an accurate comparison, entries will be judged within one of three financial tiers.
This item is not available

Media Owners and Media Platforms 

This category is open to any media owner or media platform that has launched a new media campaign during the eligibility period. Judges will be looking for campaigns that display original, creative ideas that have delivered tangible outcomes in both quantitative and qualitative form.
This item is not available
This category recognises campaigns of any length that display creative, original ideas that have delivered tangible outcomes and achieved business goals. To provide an accurate comparison, entries will be judged within one of three financial tiers.
This item is not available
This category recognises campaigns of any length that display creative, original ideas that have delivered tangible outcomes and achieved business goals. To provide an accurate comparison, entries will be judged within one of three financial tiers.
This item is not available

This category recognises campaigns of any length that display creative, original ideas that have delivered tangible outcomes and achieved business goals. To provide an accurate comparison, entries will be judged within one of three financial tiers.

    This item is not available

    Innovation & Creative Excellence 

    The following categories are open to media agencies, owners and platforms or a collaboration between the parties.

    This award recognises a demonstrable use of content in all its forms to answer a specific client challenge that has helped to transform their business. Clear accountable targets and verified tracking essential. 
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    This award recognises a demonstrable use of content in all its forms to answer a specific client challenge that has helped to transform their business. Clear accountable targets and verified tracking essential. 

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    This award recognises innovation, creativity, planning, the use of data and consequent business results through having an effective and smart audio strategy. The judges will be looking for examples of where an advertiser, agency, media owner, or platform has creatively used the medium and put ambitious use of audio at the heart of a campaign.
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    This category celebrates a longer-term contribution to a clients brand or commercial success. Entrants must clearly demonstrate how insight strategy planning and activation have contributed to success over a minimum period of 2 years.
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    Your written entry is the basis on which you will be judged and shortlisted. Papers should show how you meet all of the criteria in your chosen category. Unless specified within the category criteria, entries should adhere the following format:

    • Two sides of A4
    • PDF upload (portrait or landscape)
    • Minimum 10pt font
    • No restrictions on word count or design
    This item is not available

    Your written entry is the basis on which you will be judged and shortlisted. Papers should show how you meet all of the criteria in your chosen category. Unless specified within the category criteria, entries should adhere the following format:

    • Two sides of A4
    • PDF upload (portrait or landscape)
    • Minimum 10pt font
    • No restrictions on word count or design
    This item is not available
    This award recognises a demonstrable use of content in all its forms to answer a specific client challenge that has helped to transform their business. Clear accountable targets and verified tracking essential.
    This item is not available
    This award recognises a demonstrable use of content in all its forms to answer a specific client challenge that has helped to transform their business. Clear accountable targets and verified tracking essential.
    This item is not available
    This award recognises a demonstrable use of content in all its forms to answer a specific client challenge that has helped to transform their business. Clear accountable targets and verified tracking essential.
    This item is not available

    This award recognises innovation, creativity, planning, the use of data and consequent business results through having an effective and smart retail media strategy. The judges will be looking for demonstrable examples of where the use of retail media has driven sales for an advertiser.

    This item is not available

    This award recognises advertiser-funded programme (AFP) or advertiser-funded entertainment that demonstrates creativity and innovation, meets high editorial or production standards that are suitable for the wider media channel, agency or platform, and delivers business results. Entrants can submit programming or entertainment in any commercial media channel, including TV, video, audio or live experience. The judges will be looking for examples of where a piece of programming or entertainment was made with the backing of an advertiser, agency, media investment company and/or production company and might not have been made without that advertiser-funded support. Entries should provide evidence such as audience engagement or response that demonstrates the programming or entertainment met high editorial or production standards suitable for the media owner / platform. Please clearly mark in your entry form the companies involved in the advertiser-funded programming or entertainment.

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    Collaboration and Partnerships 

    These categories recognise projects or campaigns that have only been made possible by the close collaboration of one or more media agencies and/ or other relevant agencies, with one or more media owners or platforms.

    These categories recognise projects or campaigns that have only been made possible by the close collaboration of one or more media agencies and/ or other relevant agencies, with one or more media owners or media platforms.
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    These categories recognise projects or campaigns that have only been made possible by the close collaboration of one or more media agencies and/ or other relevant agencies, with one or more media owners or media platforms.
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    This award recognises projects or campaigns that have only been made possible by the close collaboration between a creative agency and a media agency or the work of an integrated creative and media agency team. Entries must go beyond a creative idea and media activation, to demonstrate deep integration and genuine partnership that delivered results. The judges will be looking for examples of joint creative and media agency partnership such as the ambitious use of creativity and/or creative assets at the heart of a media strategy, the use of creative that was tailored in a platform-specific way (to suit each media owner / platform) or the use of dynamic creative optimisation. Please clearly mark in your entry form the companies involved in the creative and media agency partnership. An advertiser’s In-house agency may enter this category when appropriate.

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    Research 

    Open to media agencies, owners, platforms, or a collaboration between the two, judges will be looking for evidence that the research led to a real or potential commercial advantage. They will want to see originality of thinking and potential for changing media practice.

    Data is the new currency of planning and buying, often described as being core to the businesses of media owners, platforms and agencies. Demonstrate how you have used data to enhance or replace traditional planning processes with a particular focus on the creation of custom segments for your client based on the use of 1st, 2nd and 3rd party data and / or onboarding CRM data. We are looking for demonstration of how the new audience profiles were created and ultimately then executed across programmatic channels. Please provide evidence of the commercial impact of this new data driven strategy for your client on sales/leads/brand lift.
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    Econometrics is often a part of successful Media Week Award entries – mainly as a tool of post campaign evaluation. We hope to bring the “backroom boy” of econometrics into the foreground with this specialist award. Judges will be looking for creative or original use of econometrics to guide a campaign towards a successful result.

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    This award is designed to celebrate research by a media trade body that has provided credible and usable insights into how a particular medium and its advertising work. We are looking for research that is objective, has provided robust evidence and has genuinely filled knowledge gaps. Conclusions must be founded in a research methodology that stands up to scrutiny at the highest level. Please note you may enter more than one piece of research.

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    The judges will be looking for a research study that uncovered an insight/s that guided a successful media campaign. The research study need not necessarily be an original research technique – we are looking for the discovery of insights from research – insights that unlocked commercial advantage.

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    People, Agencies & Teams 

    Your written entry is the basis on which you will be judged and shortlisted. Papers should show how you meet all of the criteria in your chosen category. Unless specified within the category criteria, entries should adhere the following format:

    • Two sides of A4
    • PDF upload (portrait or landscape)
    • Minimum 10pt font
    • No restrictions on word count or design
    This item is not available

    Your written entry is the basis on which you will be judged and shortlisted. Papers should show how you meet all of the criteria in your chosen category. Unless specified within the category criteria, entries should adhere the following format:

    • Two sides of A4
    • PDF upload (portrait or landscape)
    • Minimum 10pt font
    • No restrictions on word count or design
    This item is not available

    Your written entry is the basis on which you will be judged and shortlisted. Papers should show how you meet all of the criteria in your chosen category. Unless specified within the category criteria, entries should adhere the following format:

    • Two sides of A4
    • PDF upload (portrait or landscape)
    • Minimum 10pt font
    • No restrictions on word count or design
    This item is not available

    Your written entry is the basis on which you will be judged and shortlisted. Papers should show how you meet all of the criteria in your chosen category. Unless specified within the category criteria, entries should adhere the following format:

    • Two sides of A4
    • PDF upload (portrait or landscape)
    • Minimum 10pt font
    • No restrictions on word count or design
    This item is not available

    This category is open to candidates of 30 years or under working in agencies, media owners or media platforms. Your written entry is the basis on which you will be judged and shortlisted. Papers should show how you meet all of the criteria in your chosen category. Unless specified within the category criteria, entries should adhere the following format:

    • Two sides of A4
    • PDF upload (portrait or landscape)
    • Minimum 10pt font
    • No restrictions on word count or design
    This item is not available

    Your written entry is the basis on which you will be judged and shortlisted. Papers should show how you meet all of the criteria in your chosen category. Unless specified within the category criteria, entries should adhere the following format:

    • Two sides of A4
    • PDF upload (portrait or landscape)
    • Minimum 10pt font
    • No restrictions on word count or design
    This item is not available

    This category is open to any media agency or media platform that has launched a new media campaign during the eligibility period. Judges will be looking for campaigns that display original, creative ideas that have delivered tangible outcomes in both quantitative and qualitative form.

    This item is not available










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